Book Title:
Marketing management : analysis, planning, and control
Created By:
Admin ( 15-05-2022 )
Language:
English
Category:
Book
Published:
Englewood Cliffs, New Jersey , Prentice-Hall , 1967
Available:
Yes
| Name | Value |
|---|---|
| Author | Philip Kotler |
| Edition | 5th. ed. |
| Subject Heading | MARKETING MANAGEMENT |
| Physical Description | xxi, 794 p. fig., table 25 cm |
| Available Status | Available |
| Qty | - |
| Barcode | E6855-10013030 |
| ISBN | 0-13-557927-9 |
| Class No. | 658.8 |
| Author Initial | Ko |
| Reference ? | |
| Note | Includes index. |