Book Title:
Essentials of marketing
Created By:
Admin ( 15-05-2022 )
Language:
English
Category:
Book
Published:
Homewood, Illinois , Richard D. Irwin , 1982
Available:
Yes
| Name | Value |
|---|---|
| Author | E. Jerome McCarthy, Andrew A. Brogowicz |
| Edition | Rev. ed. |
| Subject Heading | MARKETING |
| Physical Description | xvii, 540 p. fig., table 25 cm |
| Available Status | Available |
| Qty | - |
| Barcode | E6857-10013122 |
| ISBN | 0-256-02648-3 |
| Class No. | 658.8 |
| Author Initial | Mc |
| Reference ? | |
| Note | Includes glossary, author and subject index. |