Book Title:
Essentials of marketing
Created By:
Admin ( 11-05-2022 )
Language:
English
Category:
Book
Published:
Boston , IRWIN , 1991
Available:
Yes
| Name | Value |
|---|---|
| Author | E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault |
| Edition | 3rd. Canadian ed. |
| Subject Heading | MARKETING, MARKETING - Management |
| Physical Description | xiv, 655 p. fig. 24 cm |
| Available Status | Available |
| Qty | - |
| Barcode | E263-10000078 |
| ISBN | 0-256-09420-9 |
| Class No. | 658.8 |
| Author Initial | Mc |
| Reference ? | |
| Note | Includes glossary, marketing demo, author and subject index. |