| Tag | Indicator | Content |
|---|---|---|
| 020 | ## | $a0-256-02648-3 |
| 041 | ## | $aEnglish |
| 082 | ## | $a658.8 |
| 100 | 0# | $aE. Jerome McCarthy$a Andrew A. Brogowicz |
| 245 | 00 | $aEssentials of marketing |
| 250 | ## | $aRev. ed. |
| 260 | ## | $aHomewood, Illinois $bRichard D. Irwin $c1982 |
| 300 | ## | $axvii, 540 p. $bfig., table $c25 cm |
| 500 | ## | $aIncludes glossary, author and subject index. |
| 650 | 00 | $aMARKETING |