| Tag | Indicator | Content |
|---|---|---|
| 020 | ## | $a0-256-09420-9 |
| 041 | ## | $aEnglish |
| 082 | ## | $a658.8 |
| 100 | 0# | $aE. Jerome McCarthy$a Stanley J. Shapiro$a William D. Perreault |
| 245 | 00 | $aEssentials of marketing |
| 250 | ## | $a3rd. Canadian ed. |
| 260 | ## | $aBoston $bIRWIN $c1991 |
| 300 | ## | $axiv, 655 p. $bfig. $c24 cm |
| 500 | ## | $aIncludes glossary, marketing demo, author and subject index. |
| 650 | 00 | $aMARKETING, MARKETING - Management |